Is Your Business World Cup and Megaevent Ready? Use Our Comprehensive Guide of Resources to Help You Prepare

by Editorial Staff | June 17, 2026 | Community News | 0 comments

The economic importance of the FIFA World Cup 26 Seattle™ extends beyond the duration of the event, with benefits ranging from short-term revenue boosts to long-term economic development and promotion of Washington state on the global stage. This collection of robust webinars, playbooks, and other resources are your detailed roadmap to business success.

Playbooks

Small Business Readiness Playbook

This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities—and thrive beyond the event.

FIFA World Cup Watch Party Playbook

Seattle will host six World Cup matches between June 11 – July 19, 2026. Learn how to host your own World Cup-related event – there are several ways to host your event or watch party depending on the size, location, and scope of your activity.

Mega Events Readiness Playbook – A Graphic Novel

This resource guides you through our Small Business Readiness Playbook, with practical checklists and action items to help you get ready for mega events.

Community Brand Playbook (fill out the form on page)

This playbook offers guidance on businesses can navigate FIFA’s brand standards— what’s allowed what’s not, and how to activate your brand around the Seattle-hosted games without going out of bounds.

Welcoming the World to Seattle Playbook

This playbook offers practical guidance on how communities and businesses can honor and engage visiting nations — from cultural touchpoints to customer experience strategies.