World Cup Ready

Business Resources

Why You Should Get World Cup Ready

The economic importance of the FIFA World Cup 26 Seattle™ extends beyond the duration of the event, with benefits ranging from short-term revenue boosts to long-term economic development and promotion of Washington state on the global stage.

The Seattle Metropolitan Chamber of Commerce is the Seattle Local Organizing Committee’s small business liaison. The Chamber is providing resources, training, and assistance to small businesses to improve their efficiency, adaptability, and capacity to capitalize on increased demand during major events or economic disruptions.

This proactive approach not only safeguards businesses during times of hardship but also positions you to thrive and contribute to the economic vitality of the state, creating a lasting legacy of resilience and prosperity.

Playbooks

These robust toolkits are your detailed roadmaps to business success

2025 FIFA Club World Cup Watch Party Playbook, Seattle Sports Commission
What’s Inside:

The FIFA Club World Cup 2025 is a separate event from the FIFA World Cup 2026. The 2025 tournament will feature 32 of the world’s most successful club teams competing in 12 stadiums across the United States June 14-July 13, 2025. Learn how to host a watch party.

Coming Soon: 2026 FIFA World Cup Watch Party Playbook, Seattle Sports Commission

What’s Inside:

Seattle will host six World Cup matches between June 11 – July 19, 2026. Learn how to host your own World Cup-related event – there are several ways to host your event or watch party depending on the size, location, and scope of your activity.

Coming Soon: Small Business Megaevent Playbook

What’s Inside:

This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities—and thrive beyond the event.

Playbooks

These robust toolkits are your detailed roadmaps to business success

2025 FIFA Club World Cup Watch Party Playbook, Seattle Sports Commission

What’s Inside:

The FIFA Club World Cup 2025 is a separate event from the FIFA World Cup 2026. The 2025 tournament will feature 32 of the world’s most successful club teams competing in 12 stadiums across the United States June 14-July 13, 2025. Learn how to host a watch party.

Coming Soon: 2026 FIFA World Cup Watch Party Playbook, Seattle Sports Commission

What’s Inside:

Seattle will host six World Cup matches between June 11 – July 19, 2026. Learn how to host your own World Cup-related event – there are several ways to host your event or watch party depending on the size, location, and scope of your activity.

Coming Soon: Small Business Megaevent Playbook

What’s Inside:

This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities—and thrive beyond the event.

Upcoming Events

Webinars, activations and convenings coming soon

Upcoming Webinar: World Cup Economic Impact

August Webinar: Game Watches 2026

October Webinar: SEA Airport

Webinars

Watch the Chamber’s World Cup Ready programs anytime, anywhere – on your schedule

World Cup Ready: Watch Party Playbook for FIFA Club World Cup 2025

Watch Party Playbook webinar description: Dive into helpful how-to’s from the Seattle Sports Commission’s Watch Party Playbook for FIFA Club World Cup 2025

World Cup Ready: No Business Left Behind

The Chamber team details business resources coming available to get World Cup Ready

World Cup Ready: RFP Webinar for the Small Business Megaevent Playbook in Washington

Get key details about the upcoming national Request for Proposal (RFP) to select a contractor to design a statewide Small Business Megaevent Playbook in 2025

Grant Opportunities

The Seattle Metro Chamber and its Community Business Connector will provide grants for business area activations through local organizations, ensuring we can maximize this incredible opportunity.

Coming Soon – Grants to deliver business area activations in up to 26 cities in King County

FAQ

Answers to your most important questions

Will this event really impact my business?

The goal is to activate the entire state through base camps and fan zones. Organizers anticipate an additional 750,000 people in the Puget Sound region, with anticipation that visitors will want to explore all that our state has to offer while they are here.

How long will visitors be staying?

The travelers who show up stay longer than traditional sporting events – closer to one week. It’s an exciting opportunity and we need to be ready to leverage this opportunity.

What is the anticipated economic impact?

Visit Seattle’s preliminary economic impact analysis showed the event could bring in $652.6 million in direct spending, $929 million in total economic impact, 20,762 total jobs and $106.5 million in total state and local taxes generated.

Is there direct financial assistance available for businesses to get World Cup Ready?

The Seattle Metro Chamber will provide vital technical assistance and grants to local businesses, ensuring you have the tools and resources needed to maximize this incredible opportunity. Learn more in our Grants Opportunities section.
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