World Cup Ready
Business Resources
Why You Should Get World Cup Ready
The economic importance of the FIFA World Cup 26 Seattle™ extends beyond the duration of the event, with benefits ranging from short-term revenue boosts to long-term economic development and promotion of Washington state on the global stage.
The Seattle Metropolitan Chamber of Commerce is the Seattle Local Organizing Committee’s small business liaison. The Chamber is providing resources, training, and assistance to small businesses to improve their efficiency, adaptability, and capacity to capitalize on increased demand during major events or economic disruptions.
This proactive approach not only safeguards businesses during times of hardship but also positions you to thrive and contribute to the economic vitality of the state, creating a lasting legacy of resilience and prosperity.
Playbooks
These robust toolkits are your detailed roadmaps to business success
2026 FIFA World Cup Watch Party Playbook, Seattle Sports Commission
What’s Inside:
Seattle will host six World Cup matches between June 11 – July 19, 2026. Learn how to host your own World Cup-related event – there are several ways to host your event or watch party depending on the size, location, and scope of your activity.
How Employers Can Prevent Human Trafficking
What’s Inside:
As FWC26 approaches, fans from around the world will be traveling to Fan Zone Cities across Washington. With the anticipated influx of tourists, it is essential that businesses start preparing now for an increased risk of human trafficking. Businesses Ending Slavery and Trafficking (BEST) provides accessible and impactful human trafficking prevention training courses that can be used in any industry. Learn more here.
Coming Soon: Small Business Megaevent Playbook
What’s Inside:
This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities—and thrive beyond the event.
Coming Soon: Community Branding Playbook
What’s Inside:
This playbook offers guidance on businesses can navigate FIFA’s brand standards— what’s allowed what’s not, and how to activate your brand around the Seattle-hosted games without going out of bounds.
Playbooks
These robust toolkits are your detailed roadmaps to business success
2026 FIFA World Cup Watch Party Playbook, Seattle Sports Commission
What’s Inside:
Seattle will host six World Cup matches between June 11 – July 19, 2026. Learn how to host your own World Cup-related event – there are several ways to host your event or watch party depending on the size, location, and scope of your activity.
How Employers Can Prevent Human Trafficking
What’s Inside:
As FWC26 approaches, fans from around the world will be traveling to Fan Zone Cities across Washington. With the anticipated influx of tourists, it is essential that businesses start preparing now for an increased risk of human trafficking. Businesses Ending Slavery and Trafficking (BEST) provides accessible and impactful human trafficking prevention training courses that can be used in any industry. Learn more here.
Coming Soon: Small Business Megaevent Playbook
What’s Inside:
This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities—and thrive beyond the event.
Coming Soon: Community Branding Playbook
What’s Inside:
This playbook offers guidance on businesses can navigate FIFA’s brand standards— what’s allowed what’s not, and how to activate your brand around the Seattle-hosted games without going out of bounds.
Upcoming Events
Webinars, activations and convenings coming soon
Sponsors & Partners
Featured Sponsor:
Webinars
Watch the Chamber’s World Cup Ready programs anytime, anywhere – on your schedule
World Cup Ready: From Global Game to Local Gain- Tourism Insights for Washington Businesses
Visit Spokane and Expedia discuss traveler behavior around mega-events and how the tourism and hospitality sectors are preparing for next summer.
World Cup Ready: The Football Forecast, 2025 Club World Cup Recap & FIFA Outlook
Dive into lessons learned from the 2025 FIFA Club World Cup™ and get a general 2026 FIFA World Cup™ update.
World Cup Ready: The Chamber's World Cup Ready Resources
Learn how WA business owners and managers can use the page and its AI-powered tools, see what resources and grant opportunities are available and what we plan to add in the coming months, and get your questions answered.
World Cup Ready: Watch Party Playbook for FIFA Club World Cup 2025
Dive into helpful how-to’s from the Seattle Sports Commission’s Watch Party Playbook for FIFA Club World Cup 2025
World Cup Ready: No Business Left Behind
World Cup Ready: RFP Webinar for the Small Business Megaevent Playbook in Washington
Grant Opportunities
Thank you for your interest in the World Cup Small Business Activation Grant opportunity!
This program is now officially closed, as all available funds have been allocated, and awardees notified.
We’re deeply grateful to every business that applied, and to our community partners who helped make this initiative a success. Your creativity and dedication brought local energy and innovation to the 2026 FIFA World Cup preparations.
For future funding opportunities and program updates, please visit our Economic Development Hub.
Stay tuned for more ways to engage and grow with us.
For any additional questions please contact SMCOC@InclusiveDataSolutions.com.
FAQ
Answers to your most important questions
Will this event really impact my business?
How long will visitors be staying?
What is the anticipated economic impact?
Is there direct financial assistance available for businesses to get World Cup Ready?
How do I plan and get permitting for my special event related to FIFA World Cup 26 Seattle™?
If you’re planning on hosting your own World Cup-related event, there are several ways to host your event or watch party depending on the size, location, and scope of your activity.
Some will require permission from the City of Seattle, others will only require permission from FIFA. Make sure to give yourself more than enough time to plan and permit your event. The Seattle Special Events Office is the coordinating function for Seattle’s Events and Activities Unified Permitting process during the event and is your starting point.
Learn more hereSign Up for World Cup Ready Emails
Contact Us
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