How can you create what your customers want – and help them be happier?
Join the Seattle Metro Chamber for a conversation with Matt Wallaert, behavioral scientist and author of Start at the End: How to Build Products that Create Change. Wallaert will share his story, illustrate the power of starting with outcomes instead of processes, and take questions from the audience.
Start at the End offers an essential roadmap for building products that matter and changing behavior for the better. Wallaert draws on successful examples of making change, like:
- How to relieve transit riders’ stress about waiting for the next bus or train
- How to empower more women to successfully ask for raises and promotions
- How to give students a productive outlet for their curiosity
Registration includes a copy of the book.
About the Author
Matt Wallaert is a behavioral scientist and entrepreneur working at the intersection of technology and human behavior. After leaving academia to build and sell several successful startups, he became Microsoft’s Behavioral Scientist and a director at Microsoft Ventures. He is now the Chief Behavioral Officer at Clover Health, a Medicare Advantage plan changing the model of insurance by bending the risk curve with behavioral change. He speaks frequently on the intersection of science and product design and continues to build side projects designed to change behaviors around social inequities.
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