With so many channels available for marketers—both online and offline-- how do you decide where to focus your strategy to most successfully share your brand’s story? Join Savers for an engaging discussion about their development and strategy behind the provocative Rethink Reuse campaign that inspired 2 million people to “Give a Sh!rt” about their clothing footprint.
Karin Koonings, Chief Marketing Officer of Savers, will share the challenges and successes of their strategy and help you think about how to piece together the wide variety of platforms to create a comprehensive marketing plan that works best for your organization.
About our Speaker
Chief Marketing Officer
As an accomplished global marketer and brand strategist, Karin Koonings in the Chief Marketing Officer of Savers, a purpose-driven thrift retailer with nearly 330 stores across the U.S., Canada and Australia. In this role, Karin is responsible for a diverse range of activities, including business development, brand marketing, advertising, customer insights, and communications.
Karin’s career spans twenty years, working for both Fortune 500 companies and start-ups in the retail, beverage, and health & beauty industries. She has worked with global brands such as Unilever, Carlsberg, and Starbucks Coffee Company
Karin holds a MBA from The University of Toronto’s Rotman School of Business, and has studied marketing, branding and international relations in Canada, the United States and Europe.
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