Given just 15% of people believe what a brand has to say, while 90% of people will trust the word of a peer, family member or friend, it’s a wonder why more business people are not marketing themselves as well as their companies. The explosion in use of digital and social media across a myriad of different devices has given professionals an incredible opportunity to stand up and stand out, not just for themselves, but as trusted advocates for their brands as well. In this session you’ll learn why personal branding should be such an important part of your career plan, how making a better impression through your personal brand can benefit your business, and you’ll get some quick, actionable tips on how to get your wisdom and experience on the right road to being more discoverable, shareable, and memorable.
About Mel Carson:
Mel Carson is a Modern Marketing Strategist and Consultant, Personal Branding Expert, Public Speaker, Author and Business Columnist.
As founder of Seattle-based Modern Marketing and Digital PR consulting agency – Delightful Communications
– his mission is to educate and inspire businesses and individuals make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR and Personal Branding. Click here to read more about Mel's career in Marketing & Branding.