IN-NW Digital Innovation Series: REI’s #OptOutside Campaign

IN-NW Digital Innovation Series: REI’s #OptOutside Campaign

A Digital Playbook

  • Date(s): Thu, Feb 11, 2016
  • Time(s): 08:00 AM - 09:30 AM
  • Location: Microsoft Events Center at the Seattle Metro Chamber
  • Address: 1301 Fifth Ave., Ste. 1500, Seattle, WA, 98101 (Get Directions)
  • Members: $35 pre-paid ($45 as of 2/9)
  • Non-Members: $50 pre-paid ($90 as of 2/9)
  • Additional Information: Online registration for this event is now closed, but we will be talking walk-up registrations at the door.
  • Questions: Contact Victoria MacLellan at 206-389-7278


REI’s #OptOutside campaign was the talk of the holiday season, turning traditional Black Friday marketing on its head by encouraging people to get outside instead of shop. Come and hear from Alex Thompson, REI’s Vice President of Communications, and Josh Chaitin, Edelman SVP, about the development of the #OptOutside Campaign, how REI thinks about pushing the envelope, and how you can apply these tactics to your own marketing plans.

About our Speakers
  • Josh Chaitin
    Josh Chaitin
    Senior Vice President
    Edelman
  • Alex Thompson
    Alex Thompson
    Vice President for Communications
    REI
About Edelman
Edelman Digital is the interactive arm of the world's largest independently owned public relations firm, combining business strategy with cutting edge digital marketing solutions to transform brands in ways that can be measured.

Visit the IN-NW Digital Innovation Series Program page to see all of our other Dig-In events!

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