REI’s #OptOutside campaign was the talk of the holiday season, turning traditional Black Friday marketing on its head by encouraging people to get outside instead of shop. Come and hear from Alex Thompson, REI’s Vice President of Communications, and Josh Chaitin, Edelman SVP, about the development of the #OptOutside Campaign, how REI thinks about pushing the envelope, and how you can apply these tactics to your own marketing plans.
About our Speakers
Senior Vice President
Vice President for Communications
Edelman Digital is the interactive arm of the world's largest independently owned public relations firm, combining business strategy with cutting edge digital marketing solutions to transform brands in ways that can be measured.
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