Focus On: New Marketing for the New Year

Sometimes marketing can feel overwhelming and for many it's not technically in their job description. But the reality is we're all marketing all the time, so you might as well learn how to make it as stress-free and high-impact as possible.

You may be asking yourself some of these questions:

• Do we have an elevator pitch that really works?
• Do we need to update our website and print materials?
• Should our CEO blog? Should our employees tweet?
• Are annual reports totally passe or should we still do one?

Join us for the first Focus On of the year and learn the answers to all of these marketing questions. We will also explore:

• Proven ways to approach marketing that anyone can master (including social media).
• A no-nonsense approach to marketing that will give you the confidence and information you need to move your marketing forward in 2010...and beyond!

About our presenter
Erica Mills, is the founder and principal of Mills Communications Group, a Seattle-based marketing firm that eliminates marketing-related stress for those doing good. Prior to starting Mills Communications Group, Mills spearheaded communications and PR for the Microsoft & NPower National Partnership as it expanded into new markets across the United States. Mills has also helped put on large-scale events focused on everything from nonprofits in need of technology to CEOs on a quest to eradicate extreme global poverty. She headed up Canada's largest undergraduate Commerce (that's 'business' in US-speak) program, was a consultant to a Cambodian women's organization, and has served on numerous nonprofit boards.Erica has taught workshops on marketing for non-marketers, nonprofit communications, and the virtues of a well-designed website. She is also a part-time Instructor for the University of Washington's Extension programs.

This edition of Focus On is open to all. For information on Chamber membership click here.

Sponsor a Focus On program or series
The Greater Seattle Chamber of Commerce's Focus On series is the perfect chance to market your business to hundreds of potential customers. Custom sponsorship opportunities are currently available. Gain community exposure at one of the Chamber's most successful professional development programs today! For information, contact Emmy Jordan at 206.389.7247.

THANKS TO OUR SPONSOR




DRIVING DIRECTIONS

Rainier Square Conference Center
Rainier Square Atrium, 1333 5th Avenue, Seattle 98101

From I-5 Northbound:
Take the Seneca St. Exit (#165) and turn right onto 6th Ave. Travel 2 blocks north and turn left on Union St. The Rainier Square Atrium is next to Rainier Tower in the block bounded by 4th and 5th Avenues and Union and University Streets.

From I-5 Southbound:
Take the Union Street Exit (#165B). Drive 2 blocks west on Union St. The Rainier Square Atrium is next to Rainier Tower in the block bounded by 4th and 5th Avenues and Union and University Streets.

Parking
Entrance to the Rainier Square Parking Garage is on the south (left) side of Union St. between 4th and 5th Avenues. There are several other parking structures nearby, including one next to KeyBank on the south side of Union St. between 3rd and 4th Avenues. For additional parking information, click here.

Transit Options
Plan your trip using Regional Trip Planner.

Access to the Rainier Square Atrium and the Conference Center
From the Rainier Square Garage: Take the elevator (not visible, but located behind the valet desk) to level 3 (Third Level Shops/Fifth Avenue). After exiting the elevator walk across the Atrium to the Conference Center.

From 5th Avenue: 1333 5th Avenue Entrance: Walk up one flight of stairs to the Conference Center. 1301 5th Avenue Entrance: Enter Rainier Tower near the Rock Bottom Brewery and continue past the bank of elevators and past the escalators. As you approach the security desk, turn right and walk up one flight of stairs. The Conference Center is on this level (level 3) in the north west corner.

From University Street: Walk up the stairs and proceed past the security desk. Walk up one more flight of stairs. The Conference Center is on this level (level 3) in the north west corner.

From 4th Avenue: Locate the elevator that is accessible without taking the escalator and proceed to level 3 (Third Level Shops/Fifth Avenue). After exiting the elevator walk across the Atrium to the Conference Center.