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Event Details

REGISTRATION INFORMATION

Date: Wednesday, July 15

Time: 7:30 - 9 a.m. (includes contintental breakfast)

Place: Rainier Square Conference Center
Rainier Square Atrium (3rd Floor, NW Corner), 1333 5th Ave., Seattle 98101

Cost: $15 pre-paid ($20 after 7/13)

Register: Click 'Online Registration' button or contact Jessica Estrada, 206.389.7271.

Parking: area parking structures

FREE: The Future of a Radical Price by Chris Anderson the bestselling author of the The Long Tail

In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets that allow products and consumers to connect in a way that has never been possible before. Now, in his new book, FREE: The Future of a Radical Price, Anderson makes a compelling case that many businesses can profit more from giving things away for free than they can by charging for them. Far more than a promotional gimmick, "Free" is a business strategy that is essential to a company's survival.

The concept of "Free" was introduced in the last century as a marketing trick, giving away one thing to charge you for another. But as this new century dawned, "Free" was changed by digital economics--things now really can be free. As a result, entire industries are being built on new business models such as "Freemium," where most people get the product for free and a few people pay for a premium version. FREE: The Future of a Radical Price describes and explains the business model that seems impossible: you can make money by giving things away.

Anderson also explores how this radical idea will function in the new global economy and demonstrates how this zero-dollar price can be harnessed for the benefit your consumers and your business.

Click here to see a review of FREE by Malcolm Gladwell.

About the author
Chris Anderson is the author of international bestseller, The Long Tail and the editor in chief of Wired Magazine. Formerly the U.S. Business editor at The Economist. Anderson began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science in physics from George Washington University and studied quantum mechanics and science journalism at the University of California.

The Greater Seattle Chamber thanks Kim Ricketts of Kim Ricketts Book Events for providing this special opportunity.

This edition of the Author Speaker Series is open to all. For information on Chamber membership click here.

DRIVING DIRECTIONS

Rainier Square Conference Center
Rainier Square Atrium, 1333 5th Avenue, Seattle 98101

From I-5 Northbound:
Take the Seneca St. Exit (#165) and turn right onto 6th Ave. Travel 2 blocks north and turn left on Union St. The Rainier Square Atrium is next to Rainier Tower in the block bounded by 4th and 5th Avenues and Union and University Streets.

From I-5 Southbound:
Take the Union Street Exit (#165B). Drive 2 blocks west on Union St. The Rainier Square Atrium is next to Rainier Tower in the block bounded by 4th and 5th Avenues and Union and University Streets.

Parking
Entrance to the Rainier Square Parking Garage is on the south (left) side of Union St. between 4th and 5th Avenues. There are several other parking structures nearby, including one next to KeyBank on the south side of Union St. between 3rd and 4th Avenues. For additional parking information, click here.

Access to the Rainier Square Atrium and the Conference Center
From the Rainier Square Garage: Take the elevator (not visible, but located behind the valet desk) to level 3 (Third Level Shops/Fifth Avenue). After exiting the elevator walk across the Atrium to the Conference Center.

From 5th Avenue: 1333 5th Avenue Entrance: Walk up one flight of stairs to the Conference Center. 1301 5th Avenue Entrance: Enter Rainier Tower near the Rock Bottom Brewery and continue past the bank of elevators and past the escalators. As you approach the security desk, turn right and walk up one flight of stairs. The Conference Center is on this level (level 3) in the north west corner.

From University Street: Walk up the stairs and proceed past the security desk. Walk up one more flight of stairs. The Conference Center is on this level (level 3) in the north west corner.

From 4th Avenue: Locate the elevator that is accessible without taking the escalator and proceed to level 3 (Third Level Shops/Fifth Avenue). After exiting the elevator walk across the Atrium to the Conference Center.