Issue: April 22, 2008

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BUSINESS ADVOCACY & COMMUNITY DEVELOPMENT
  1. Help veterans and their families and save for your future
  2. Economist Rob Grunewald, John Stanton discuss early learning, May 22
  3. Committee Focus: Land Use and Development
  4. Alaska Committee examines cruise industry challenges and opportunities, May 8
PROFESSIONAL DEVELOPMENT & NETWORKING EVENTS
  1. Chamber Tradeshow May 14. Don't miss our biggest annual networking event!
  2. Smart and Simple Strategies for Small Business Conference, June 4
  3. Ask the advisor: Recession proof your business
COMMUNITY NEWS
  1. Chamber co-presents CityClub economic forum, April 30
  2. Chamber co-presents health care conference, May 13
  3. Chamber thanks...



Help veterans and their families and save for your future
picture: Almost 12,000 Washington state citizens have been called to active duty

New program uses WWII war bond legacy to help veterans and their families

Did you know that one in two U.S. soldiers is married with children? Many of these families are already challenged by multiple deployments, and visible injuries as well as unseen scars of an individual solider may affect them for years to come.

It is estimated that as much as $600 billion will be required to care for Iraq and Afghanistan war veterans over their lifetime. Yet our federal benefit programs do not cover every need and they are not designed to help families.

Veterans Family Fund Certificate of Deposit
The Veterans Family Fund of America (VFFA) is an independent, nongovernmental organization located in Vancouver, Washington. VFFA was founded by citizens wanting to make a difference in the lives of veterans. Through their six-month certificate of deposits, they are providing a tangible way for everyone, regardless of political preference, to help veterans whose lives and loved ones have been so profoundly impacted by the war on terror.

How it works:

  • Invest a minimum of $100 (no maximum) in a Veterans Family Fund CD. Sold through participating financial institutions, CD terms are for six months and pay a competitive interest rate.
  • At maturity, half of the interest earned is automatically donated to an account dedicated to assisting veterans and families with unmet needs. VFFA works with the Washington State Department of Veterans Affairs to identify veterans and families in need, and that department's Veterans Innovations Program will disburse funds based on these recommendations.
  • Veterans and their families will receive nearly 100 percent of donated funds. Participating financial institutions and public and private grants underwrite the program's administrative costs.
  • Depositors receive the other half of the interest at six months, plus a tax deduction for the donation.

Learn more: Visit www.veteransfamilyfund.org for more information, including frequently asked questions and stories.




Economist Rob Grunewald, John Stanton discuss early learning, May 22
Play and Learn Group

United Way and others host "The Economics of Early Learning" Luncheon

On Thursday, May 22, join the United Way of King County and co-presenters Thrive By Five Washington, the Business Partnership for Early Learning, and CityClub for a special luncheon discussion.

Featuring:
Rob Grunewald
Associate Economist
Federal Reserve Bank of Minneapolis
Rob Grunewald is one of the country's foremost experts on the economic impact of early learning, and co-author of the study "Early Childhood Development: Economic Development with a High Public Return."

Hosted by John Stanton
Chair, Business Partnership for Early Learning
Managing Director, Trilogy Partners

United Way Luncheon: The Economics of Early Learning
Thursday, May 22
11:45 to 1:00 p.m.
Westin Seattle, 1900 5th Ave., Seattle 98101
$35. RSVP by May 19.
Register online www.brownpapertickets.com, or contact Kelly Phanco, 206.461.5001.


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Committee Focus: Land Use and Development
photo:Melody McCutcheon, chair of Chamber Land Use and Development Committee

By Melody McCutcheon, Chair, Chamber Land Use and Development Committee, and Principal, Hillis Clark Martin & Peterson

Committee addresses land use issues that affect housing affordability and job growth in City of Seattle
Ensuring the city of Seattle is a place for diverse industries, as well as an affordable place for families to live, is the objective of the Land Use and Development Committee, one of the Chamber's most active member-led committees.

Making development more efficient and less costly
The Land Use and Development Committee saw many years of work come to a successful conclusion yesterday when the full city council approved the proposal advanced by Councilmember Sally Clark to raise the State Environmental Policy Act (SEPA) review thresholds in urban centers, such as Downtown and Northgate.

These modifications to the SEPA thresholds will help streamline the local permitting process, which will ultimately reduce housing costs. Although the Council did not raise the thresholds as high as we would have liked, it is unlikely any changes would have been made without direct intervention from the Land Use and Development Committee.

Housing costs and regulation, multi-family development, incentive zoning, and industrial lands
The Land Use and Development Committee is actively engaged with a number of other key policy matters that affect our business climate and quality of life. This includes successfully pushing for a third-party economic analysis of the impact of incentive zoning policies, monitoring industrial lands legislation, and following new developments concerning regulation costs on housing, and the multi-family tax exemption. Read more.

Become involved: To join the Land Use and Development Committee, contact the Chamber's Director of Government Affairs, Vitoria Lin, at 206.389.7268.

Stay informed: Land Use and Development Committee issues are frequently covered in a new biweekly email update on city and council policy issues produced by our public affairs department. Contact Vitoria Lin to sign up.


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Alaska Committee examines cruise industry challenges and opportunities, May 8
photo:cruise ship at harbor

The 2008 cruise-ship season is underway and it's anticipated that 211 ships will call at the Port of Seattle this year. Each time a ship calls, the Port estimates a $1.4 million economic impact for Seattle.

On Thursday, May 8, join the Alaska Committee for a look at both the opportunities and challenges facing the cruise industry. You'll hear perspectives from Seattle and Alaska, such as economic activity generated by hotel and tour operations, what's new in the cruise industry, and insights on issues such as proposed international layovers, wastewater requirements and new pier facilities.

Speakers include:

  • Linda Springman,VP Marketing-Alaska, Holland America Line
  • Dick West, Chairman and Managing Director, Cruise West
  • Alaska Committee: The Cruise Industry
    Thursday, May 8
    7:45 to 9:15 a.m.
    $15 pre-paid
    Rainier Square Conference Room, 1301 5th Ave., 3rd Floor, NW corner
    Register online or contact Ann Reid, 206.389.7265.


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    Chamber Tradeshow May 14. Don't miss our biggest annual networking event!
    photo: 2007 Tradeshow

    1500+ business people expected to attend

    Register now for the Chamber's largest and best networking event of the year: the Annual Tradeshow on Wednesday, May 14.

    The show features 150 exhibitors representing businesses of all types and sizes. Preview the list at www.seattlechamber.com/tradeshow.

    And while you are making valuable new contacts, you can also enjoy delicious food courtesy of Levy Restaurants and enter to win fabulous prizes including airline tickets from JetBlue and Southwest!

    Greater Seattle Chamber Annual Tradeshow
    Wednesday, May 14
    Qwest Field & Event Center, 800 Occidental Ave S
    3:00 to 7:00 p.m.
    $10 pre-paid; $15 at the door
    Register online or contact Larry Pike, 206.389.7215.

    For general information about the Tradeshow, contact Bethany Thornton, 206.389.7246.


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    Smart and Simple Strategies for Small Business Conference, June 4
    photo:

    Register by May 16 and bring a guest for free!

    Microsoft and the Chamber are teaming up to present the first "Smart and Simple Strategies for Small Business Conference" on Wednesday, June 4. Join other small business owners for an invaluable day packed with expert advice and proven strategies that will help you know your customers better, improve your marketing efforts and increase your bottom line.

    Choose from one of two session tracks:

  • Reinventing your small business
  • Market and sell your services
  • All attendees will be eligible for exciting giveaways, including a luxurious Asus VX2 Lamborghini laptop, free software and more!

    Smart and Simple Strategies for Small Business
    Wednesday, June 4
    8:00 a.m. to 5:00 p.m.
    Washington Athletic Club, 1325 6th Ave., Seattle 98101
    $20 pre-paid
    Register online or contact Larry Pike, 206.389.7215.

    logo:Microsoft


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    Ask the business advisor: Recession proof your business

    The Chamber's eNewsletter is pleased to feature another "Ask the business advisor" column by Michael Franz, a certified business advisor with the Washington Small Business Development Center (SBDC).

    Do you have a question for the business advisor? Email it to us.

    Ask the business advisor

    photo: Michael Franz, SBDC Business Advisor

    Question: The economy is softening. What can I do to recession-proof my business?

    Answer: We learned much about this during the deep recessions and inflationary spirals of the past. It is best to take action early, and there are a number of things you can do.

    Start with a complete review of the cost as well as the sales or revenue producing side of your business. Review financial statements and look for opportunities to improve financial performance and margins. Review the cost structure. It is possible to arrange loyalty discounts, find cheaper alternatives, suspend certain kinds of expenditures, and implement decreased or more efficient usage of vendors and service providers. Review the pricing structure and ensure that it is as high as appropriate for the marketing strategy and target customers.

    Second, connect with your customers. Analyze their needs and buying patterns. Weed out unprofitable customers. Determine whether their buying patterns will change. Ensure that leakage or loss of customers will be minimal. Adjust accordingly.

    Third, analyze inventory policies and lean it out.

    Fourth, review the marketing plan in place. Develop strategies to land more target customers. Do more of what is working with adjustments to marketing tactics and dollars.

    Several other areas to address include: maintain credit ratings as high as possible, outsource when it results in a net gain of time and money, source and implement technology that will drive performance and enhance growth.

    Finally, don't overlook your advisors and business network. Bring your insurance agent, CPA, business banker, and other business advisors into the process. And, engage other business owners in this conversation at the Greater Seattle Chamber of Commerce.

    You will survive and come out of the soft economy with a much stronger business!


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    Chamber co-presents CityClub economic forum, April 30
    logo: CityClub

    Bring your questions for CityClub's panel discussion on the current state of the national economy and what needs to happen to ensure positive growth in the future.

    Featuring:

    • Judy Runstad, former chairman of the San Francisco Federal Reserve Bank; Of counsel, Foster Pepper PLLC
    • Kevin Phillips, political commentator and author of the new book Bad Money
    • Moderator: Christine Chen, host of KCTS About the Money

    CityClub: "The Current Economy: How Much Can the Market Bear?"
    Wednesday, April 30
    Noon to 1:30 p.m.
    Westin Seattle, 1900 5th Ave., Seattle 98101
    $35 CityClub Members; $40 co-presenters (includes Chamber members)
    Register: www.seattlecityclub.org or call 206.682.7395.


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    Chamber co-presents health care conference, May 13 Washington Policy Center Health Care Conference

    Keynote speaker to address presidential candidates' health care plans

    The Chamber is pleased to co-present the Washington Policy Center's 6th Annual Health Care Conference on Tuesday, May 13.

    Keynote: Grace-Marie Turner of the Galen Institute
    Ms. Turner is a member of the National Advisory Council of Healthcare Research and Quality and recently served as a member of the President's Medicaid Commission, charged with making recommendations to modernize and improve Medicaid.

    Panel discussions include:

  • Legislative Session Overview: 2008 review and 2009 preview
  • Discussion of Health Insurance Partnership proposal/Connector type programs in other states
  • Information technology and health care
  • Innovations in health care
  • Washington Policy Center Health Care Conference
    Tuesday, May 13
    7:30 a.m. to 1:30 p.m*. (*Free post-conference panel from 1:45 to 3:45 p.m. sponsored by AstraZeneca on Health Care Information Technology. Followed by a conference reception.)
    DoubleTree Hotel, SeaTac
    $65 full conference; $35 luncheon only; $500 for a table with eight seats
    Register online or contact Anna Carroll, 206.937.9691.


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    Chamber thanks...

    Thanks to NNR Global Logistics for sponsoring the Alaska Committee's April 10 meeting on business opportunities amid climate change.

    Thanks to the Museum of History and Industry and Catering by McCormick & Schmick's for hosting last night's superb Business After Hours.


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    Greater Seattle
    Chamber of Commerce.
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